Most laundry detergents contain enzymes that digest the dirt off fabrics! Unfortunately, these enzymes can also irritate sensitive skin in contact with clothes, sheets and towels all day. ATTITUDE’s Sensitive Skin Natural Laundry Detergent uses fragrance-free, natural, hypoallergenic ingredients that are as gentle on synthetic and natural fibres as they are on your skin. To be sure, we got it dermatologist tested! Our enzyme-free formula works with both standard and HE washing machines, as well as cold water cycles.
NEA Seal of Acceptance™
The NEA (National Eczema Association) Seal of Acceptance™ logo certifies that products are free of ingredients known to be unsuitable for use by people with sensitive skin.
All our products are hypoallergenic — meaning they have minimal allergen content. We do experiments and extensive safety analyses to make sure they’re safe for sensitive skin!
Cruelty-free & vegan
All of our products are certified vegan — meaning no animal-derived ingredients. Ever. We’re proud members of PETA’s Beauty Without Bunnies program.
Curious how committed we are to the planet? Not only do we meet Ecologo’s standards, but we surpass them by avoiding environmental contamination at every step: from sourcing raw materials to producing our packaging.
Ever wondered where your plastic comes from — and goes? Our bottles are made with recycled HDPE #2 plastic, the easiest plastic to recycle!
Made in Canada
Each of our products surpass all Canadian quality and safety standards.
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